What makes a business successful?

I have a bun in the oven chosen to analyses three fortunate assembly linees to earn how each business has gained their success, these businesses Include Apple, Sad and McDonalds. Other than having success with a growing profit I will explain another(prenominal) factors that they have used. Apple Is an Innovative business that has dominated the technology sector. They have people of experience, since they have been In the technology industry for over 30 years.This marrow they have enough knowledge for their market and know how to meet consumer demands. likewise they have an excellent racketing team that promotes their product worldwide approximately commonly through their simple yet effective TV adverts. They have a strong brand identity comp atomic number 18d to its competitors since their apple logo is so acknowledge worldwide. Sad is a massive supermarket the 2nd largest retailer in the I-J avocation behind Tests. However I still believe that Sad is palmy due to their m ain aim that Is based upon focusing on their guests.This Includes providing a friendly service and also by consistently putting the customer first by lowering prices to save money which automatically attracts more new consumers and also growing a larger market online. McDonalds Is the worlds most popular fast food franchise with over 60 gazillion customers per day. I believe Its such a successful company because of their sponsorship deals, they much team up with media partners for example photographic film companies such as Dreadlocks when they oust a new movie you are likely to see that guinea pig in your local McDonalds. overly they have mastered international expansion which creates a huge global presence within over 100 countries. I have also chosen three businesses that are unsuccessful to hold out further research on which includes Blockbuster I-J, HEM and Comet. I will explain why I consider each business has failed in their market and how we can learn from their mist akes. Blockbuster UK is a film rental store that used to dominate the industry.Its organisationd troubles from the Increase of competitors that are online, they ply to stream films over the Internet which Is more suited to their stream aspire market that are technology obsessed. The business which Is currently distinguished Is Nettling that Is a popular website rather than a postal service importee its more ideal. Its a wealthy and powerful rival. What we can learn from this is that as a business you have to develop and match customers fills by focusing on what would be preferred by the customer and unendingly adapting to new trends.HEM had an overall decline in sales for CDC and DVDS undermined by contention from online retailers and online downloads. The common trend among music lovers was to buy their music in digital form rather than buying a CD. HEM has failed to keep their face and instead struggled with handling debt. What we can learn from this is exactly the same with Blockbusters that we need to develop the business in different ways to attach the target market allowing them to survive and succeed such as WHO Smith.Comet reached a dip due to new competitors and the movement of Internet competitors Is popular meaning other competitors have a larger target market and loyal customers. Also the market Is extremely competitive since new products are being make so princes half each year which means retailers have to shell out double to online because it tends to be cheaper. What we can learn from this is that to become a successful business you need to understand the online world. Business must now offer different options such as a shop and a website.