A Figurative Ad :: Advertising Media Essays

A Figurative Ad Advertisements display many examples of ethos, pathos, and logos. Many ads use celebrities and involve emotional appeals toward their audience. The ad I will be talking intimately is a figure skater endorsing a watch and demonstrating ethos and pathos. Overall, the advertisement is useful and effectual when displaying ethos and pathos. Envision a one page advertisement that has enough selective information to understand what product is being sold. The first thing to draw solicitude to the eye is the division of color. The top third of the ad has a drear background and the bottom is a white/gray color. In the sullen part of the ad are a womans honcho and work force. She is brassing in to your line of vision and it is clear she is holding her hands up in front of her body but, they appear to be posterior because her head is turned toward whoever is looking at the ad. Then, I was drawn to look at the small print underneath her face and the words Sasha Cohen, whizz figure skater are found. It turns out that the woman in the ad is Sasha Cohen, a famous figure skater. The next part of the advertisement is underneath the dull portion containing Sasha Cohen and it shows a watch and lettering. On the page, this watch is so loose it is bigger than the skaters head. The watch is gold and silver colored with roughly diamonds on the rim. Clearly this watch is expensive and fashionable. After viewing Sasha Cohen and the watch, the eyes are drawn to read about the product. Be positioning the watch in the uniform very small black print used below Sasha Cohen, it says ECO-DRIVE Riva. To get in a full understanding of the product you have to look at a column of words found on the right side of the ad. In this order, are printed the words UNSTOPPABLE. Below that in black and less(prenominal) bold words is SASHA COHEN IS. So is her citizen Eco-Drive. Fueled by light, it never necessitate a battery. ITS UNSTOPPABLE. Just like the people who wear it . each(prenominal) these groups of sentences are put together on the ad and appear vertically as you read. Then below, you see a symbol of the Citizen Eco-Drive watch and the pull in below and below that contact information. Now that you have the main visual of the ad, I will explain why this ad demonstrates both ethos and pathos.